Earthy, romantic, understated luxury. Inspired by sun-warmed stone and salt air.
Mood & Vibes
Primary logo, secondary logo & brand marks, illustrations, color palette, typography suite.
Brand Assets
A full brand build rooted in elegance, nature, and detail. We developed a minimalist identity that feels grounded yet elevated, designed to reflect the pieces themselves — intentional, coastal, and refined.
custom branding & strategy
Castaway
Jewelry Co.
mood board
mood board
Brand Marks
Secondary Logo
Accent Font
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Heading Font
Aa
Typography
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Color Palette
Positioned as both thoughtful and elevated, the brand now confidently stands out in a saturated space by leading with purpose, clarity, and a distinct point of view.
Brand Positioning
We clarified the brand’s voice and tone to reflect its values: rooted, relational, and clear. The messaging now speaks directly to the audience without sounding forced or overly curated.
Messaging Strategy
This brand feels grounded, intentional, and calm. It’s designed to create trust without needing to say too much, leaning on minimalism and warmth to make a quiet impact.
Brand Personality:
branding that builds connection-
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