We developed a tailored content strategy rooted in education, trust-building, and brand authority. From weekly scheduling and custom captions to daily audience engagement.
Social Management
We handled branded photo sessions that highlighted the team, clients, and the facility itself — producing a library of monthly content focused on form, results, and authenticity.
Photography
For Sander’s, the goal was to bridge content and community — not just show workouts, but build a visual brand that reflected leadership, intensity, and trust. From brand visuals to everyday social execution, we created a system that allows the gym to show up consistently and professionally online.
PHOTOGRAPHY AND MANAGEMENT
Sander's Fit
Performance Center
mood board
mood board
Sander’s Fit was positioned as a results-oriented performance center that merges functional movement, science-backed methods, and community accountability.
Brand Positioning
highlighting the client journey, celebrating discipline, and promoting a no-fluff approach to wellness.
Messaging Strategy
We built a brand personality that feels strong, reliable, and grounded in expertise. It needed to reflect both athletic precision and approachable support.
Brand Personality:
branding that builds connection-
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